Top 15 LED Display Suppliers in Serbia (2026)

Serbian advertisers spent €163 million on digital advertising in 2025, according to the IAB Europe AdEx Benchmark 2025 study, and the out-of-home segment is converting that budget into screens: roadside outdoor digital sign networks in Belgrade and Novi Sad, exchange-office and pharmacy displays, petrol-station totems and a concert circuit that runs from Belgrade Arena to the festival grounds. Belgrade will also host the Specialised Expo 2027, which adds squares, pavilions and media facades on a fixed deadline.

This ranking lists 15 companies you can actually buy, rent or spec an outdoor LED display or an indoor LED screen from in Serbia. Every entry was checked against its own website in September 2026 — and several candidates were left out on purpose: a Top 10 list circulating in this market names four lighting-fixture shops and a trivision billboard operator among its “manufacturers”, and none of them sells a video display. The list below mixes local factories, integrators, rental houses and factory-direct exporters so that a church LED screen buyer, a retail chain, an event agency and a billboard operator each find a matching LED poster, wall or billboard source.

Who Are the Top LED Display Suppliers in Serbia?

The Serbian market works on four supply routes. Local manufacturers and direct importers build or assemble cabinets and carry spare modules. Integrators and signage houses wrap screens into totems, facades and shop projects. Rental fleets serve concerts, congresses and broadcast studios, and factory-direct exporters ship certified systems from Chinese production lines. The table below gives the full picture.

1. Local factories quote per square metre. Led Factory publishes its starting price at €690/m², so every other quote can be sanity-checked against one public number.
2. Rental replaces ownership for short campaigns. StagePro, Congress Rental and Studio Berar rent walls by the event, which suits launches, concerts and congresses that run for days rather than years.
3. Factory-direct imports shorten the chain. LEGIDATECH, Excel LED and UnifyLED sell at export prices and ship with controllers, spare modules and remote engineering support.

Which Serbian Companies Manufacture and Assemble LED Screens?

Serbia has no panel-making industry, but several companies assemble cabinets, build steel structures and install on site — the part of the chain that decides whether a screen survives ten winters on a roadside. These six cover production and direct import.

1. Polet LED — Custom Engineering for TV, XR and Retail

Polet LED is a Serbian engineering house that designs, manufactures and maintains custom LED screens and indoor LED screen systems from Zlatibor and an office at Veliko stepenište 3 in Belgrade. The company reports 20+ years of experience, 1,000+ completed projects and delivery in 18 countries, with offices in five of them.

Its reference list is the strongest in this ranking: five rebuilt studios for national broadcaster B92 using P1.53 PRO panels with Colorlight X100 controllers, screens for Prva Srpska Televizija, Nike store fit-outs in Romania, and clients including Coca-Cola, Air Serbia, MTS and the Football Association of Serbia. Beyond broadcast, Polet covers sports LED display perimeters and scoreboards, DOOH networks managed through its Polet.Cloud platform, corporate lobbies and hospitality installations, plus XR studio backdrops — all backed by 24/7 support with SLA terms.

2. Led Factory — a Domestic Factory Quoting From €690/m²

Led Factory is a domestic LED screen and billboard factory in Požarevac that produces custom sizes for indoor and outdoor use, with published prices starting at €690 per square metre. The product range covers large digital billboards for roadsides, outdoor LED display walls for building facades and smaller indoor screens for business premises.

Two details make this supplier easy to plan around: prices are public, which removes a negotiation step most local competitors keep, and the same group runs a billboard network across 40+ Serbian cities through its angerona.rs site — the crew that mounts your cabinet services rental panels for advertisers daily. Technical support runs 24/7 on a dedicated hotline.

3. Wizard — LED Screens with In-House Service Since the 1990s

Wizard Sound & Light is a Ruma-based company (Ticanova 27) with more than 30 years of experience in LED modules and finished screens, lighting and sound. It sells, rents and services its own installations with an in-house technical team, states 10,000+ completed projects and keeps roughly 1,000 m² of stock for 14-day delivery.

Wizard projects read like a cross-section of Serbian public venues — the Sava Center billboard in Belgrade among them — and the Ruma showroom lets buyers inspect panel quality before ordering. For a buyer outside Belgrade who wants one contractor for screen, structure and electrical work, this is the shortest path.

4. ELSAT DOO — Billboards, Totems and LED Posters

ELSAT DOO is a Serbian producer of indoor and outdoor outdoor LED display systems covering design, manufacturing, installation and after-sales maintenance with one team. The portfolio spans outdoor digital sign billboards, LED totems, LED poster screens and custom-built walls.

The company also works in adjacent technical fields — safety systems and telecom projects — which shows in its engineering-first style. For buyers who want one vendor for the screen, its mounting structure and long-term service, ELSAT keeps the whole chain in-house.

5. LED Studio — Certified Importer in Novi Sad

LED Studio is a direct importer of LED billboards based in Novi Sad that supplies monochrome and full-color RGB screens for advertising. The company states it holds the certificates tied to safety, electromagnetic compatibility and grid operation — paperwork that matters when a municipality reviews an installation permit.

Its project gallery focuses on everyday commercial formats: outdoor digital sign boards, exchange-office displays and retail screens. For Vojvodina-based buyers, LED Studio is the nearest established source.

6. Veliki Ekrani — Modules and Cabinets from P1.86 to P10

Veliki Ekrani is a Belgrade supplier of LED modules and finished cabinets with an online catalogue that runs from a 1.86 mm indoor module to 10 mm outdoor cabinets. The range covers Q2.5-E and Q1.8-PRO indoor modules, Q4-E outdoor modules and cabinets rated at 4,500–5,000 cd/m², the 960 × 960 mm MW7504 outdoor cabinet at 5,500 cd/m², rental cabinets, flexible panels and LCD video walls.

The site includes a module calculator that converts wall dimensions into module counts, and a webshop with published brightness, resolution and cabinet-size specs for every product. For integrators who assemble walls from components, this is the most transparent parts source in the country.

Which Integrators Deliver LED Displays and Digital Signage in Serbia?

Integrators sit between the factory and the storefront: they spec the screen, merge it with content management and keep it running. These three cover totems, advertising formats and custom builds.

7. DG Group Elektronik — LED Advertising and Pharmacy Crosses

DG Group Elektronik DOO is a Belgrade integrator (Danila Bojovića 17a) producing LED billboards, totems, scrolling text displays, full-color screens, illuminated signage and 3D pharmacy crosses, with custom design, installation, maintenance and content-management training under the same roof.

Its gallery shows the practical end of the Serbian screen market: exchange-office boards, café signage, programmable LED totems and the pharmacy crosses that mark almost every corner of Belgrade. For advertisers who need a screen plus content operations rather than a raw panel, DG Group packages both.

8. Elitas Belgrade — Totems, LED Posters and 3D Signage

Elitas Belgrade (Elitas DOO, Kralja Petra 55) designs, manufactures, installs and maintains illuminated advertising and indoor LED screen systems. The display portfolio includes LED poster screens, double-sided displays, LED totems and fine-pitch indoor walls down to P0.9.

Reference work includes the LUKOIL petrol-station price totems on Serbian roads, a 2024 totem programme for NIS and 3D advertising installations. Elitas also builds transparent window display projects that turn a shopfront into a screen without blocking the view of the goods.

9. Prolight — Custom Screens: Sale, Build, Rent, Service

Prolight is a Belgrade company that sells, designs, builds and maintains rental LED display systems and fixed installations across Serbia. The model is one contract for four jobs: the sale, the structure, the rental stock and the service visit.

For event agencies that need a permanent supplier rather than a one-off quote, Prolight’s combined sales-and-service setup shortens the path from enquiry to installed screen — and the same crew handles rentals when the purchased wall is booked out elsewhere.

Who Rents LED Screens for Events in Serbia?

Rental is the fastest-growing route in this market: a congress needs a wall for two days, a concert for one night, a product launch for an afternoon. These three fleets cover the country’s event calendar.

10. Studio Berar — the Fleet Behind Serbia’s Biggest Shows

Studio Berar is a Novi Sad event-technology group that rents audio, lighting, truss and rental LED display systems, with indoor and outdoor LED screens for concerts, festivals, theatre and television. Production managers from the Miley Cyrus Tour, Maroon 5 and Eros Ramazzotti tours credit the team in public testimonials, and its 2026 calendar includes Skillet and Three Days Grace in Belgrade plus arena shows for Vesna Zmijanac.

Two records set Studio Berar apart: the largest outdoor LED screen in Serbia — 12 m × 6 m, over 70 m² of advertising surface, documented on its sales site — and full technical production for the Sunny Hill Festival and FNC MMA events across the region. For a promoter bringing a tour through the Balkans, this is the default local call, and its stock pairs naturally with a stage LED wall spec sheet.

11. StagePro — Event Walls Without Ownership Costs

StagePro (Stage Pro Event Hardware) rents LED screens for concerts, conferences, sporting events and promotions, with installation and prefab LED screens in the offer — access to current panel generations without the capital cost of ownership.

Its English product pages document screen types and rental packages, which makes shortlisting easy for international organisers passing through Belgrade. For a single-weekend event, a concert LED screen package usually lands below the cost of one cabinet purchase.

12. Congress Rental — Fine-Pitch Walls for Congress Halls

Congress Rental DOO is a Belgrade audio-visual rental company and an AV Alliance member that supplies P1.9 fine-pitch LED screens with configurable shapes for congresses, plus conference discussion and interpretation systems.

The fine-pitch focus matters for the congress segment: delegates sit metres from the screen, so a 1.9 mm wall delivers readable presentations where a P4 billboard panel would fail. Buyers comparing this class should check our small pixel pitch LED screen guide for indoor viewing-distance rules.

Why Order Factory-Direct LED Screens for Serbian Projects?

Importing factory-direct removes a distribution margin and gives Serbian buyers export pricing, but it also moves integration work in-house. These three exporters ship to Serbia with documentation, spare modules and remote engineering support.

13. LEGIDATECH — LED Screen Factory Shipping to Serbia

LEGIDATECH is an LED screen manufacturer in China with 13+ years of export experience, a 13,000 m² production facility and 1,600+ partners across 108 countries, and it ships factory-direct to Serbian addresses. The catalogue covers outdoor billboards, indoor walls, sports LED display systems, poster screens and creative formats, with controllers and spare modules in the same shipment and remote engineering support during commissioning.

Our Top 35 LED screen suppliers in Europe overview shows how factory-direct exporters rank against local integrators across the region.

14. Excel LED — OEM and ODM Cabinets from 13,000 m² Plants

Excel LED is an OEM/ODM display factory group with plants in Shenzhen and Changsha manufacturing LED video walls and cabinets, including the R Series rental line for fast event rigging. The company reports more than a decade of manufacturing experience and delivery in over 100 countries.

For Serbian integrators who resell under their own brand, the ODM route lets them spec pitch, cabinet size and branding while Excel handles production — a common setup among the billboard operators listed above.

15. UnifyLED — Rental and Fixed-Install Panels with 72-Hour Aging

UnifyLED is a sister brand of this site that manufactures rental LED display and fixed-installation panels in a 13,000 m² facility, with CE/FCC/UL certification and a 72-hour aging test on every panel. The company reports 1,000+ projects in 58 countries, four global offices and a 3-year warranty.

Rental companies use this class of panel for touring stock because the aging test screens out early failures before a cabinet reaches a stage. LED poster units and fixed-install walls round out the export range.

How Much Does an LED Screen Cost in Serbia?

The only public anchor in the market is Led Factory’s €690/m² starting price for factory-direct screens. Everything above that number is driven by pixel pitch (a P2.5 indoor wall packs roughly sixteen times the LEDs of a P10 outdoor board per square metre), brightness class (outdoor cabinets run 4,500–5,500 cd/m² in Serbian catalogues), cabinet format, structure and installation, and content-management hardware.

Imports add three line items. Serbia’s free-trade agreement with China, in force since July 2024, removes or reduces customs duty on most electronics categories — confirm the current rate for HS 8528.52 with your freight forwarder before budgeting. VAT of 20% applies on import, and freight for a typical 20–40 m² billboard shipment adds a four-digit euro figure depending on season. For reference pricing on popular formats, see our indoor LED screen price guide and LED poster display price breakdown.

Rental works differently: event walls are quoted per day or per event with crew and rigging included, so a one-week congress wall or an arena show is priced as a service, not as hardware.

What Drives LED Screen Demand in Serbia?

Three forces push the Serbian market upward. First, advertising budgets: IAB Europe’s AdEx Benchmark 2025 study measures Serbia’s digital ad spend at €163 million in 2025, and out-of-home formats capture a growing share as roadside networks convert to digital. Globally, Grand View Research values the digital out-of-home advertising market at $20.7 billion in 2024 and projects $39.1 billion by 2030, a 10.7% compound annual growth rate that pulls equipment demand in every market, Serbia included.

Second, the event calendar. Belgrade hosts the Specialised Expo 2027, and the run-up construction — pavilions, squares, transport hubs — lands exactly when Serbian and regional buyers spec media facades, wayfinding screens and stage walls. Studio Berar’s 70 m² record screen and the 2026 arena concert calendar show how much rental capacity the live sector already absorbs.

Third, regional supply depth. Producers in the wider region — including BELGRAND in Teslić, Bosnia and Herzegovina, which says it built Europe’s first four-sided 3D LED billboard — sell into Serbia alongside domestic factories and Chinese exporters, so buyers choose from more competing offers per square metre than most Balkan markets. Neighbouring coverage is mapped in our guides to LED screen manufacturers in Croatia and LED display manufacturers in Romania.

FAQ: Choosing LED Display Suppliers in Serbia

Which companies supply LED screens in Serbia?

Polet LED, Led Factory, Wizard, ELSAT DOO, LED Studio and Veliki Ekrani manufacture or import screens; DG Group Elektronik, Elitas Belgrade and Prolight integrate them into advertising and signage projects; Studio Berar, StagePro and Congress Rental rent event walls; and LEGIDATECH, Excel LED and UnifyLED ship factory-direct from China. All 15 were verified against their own websites in September 2026.

How much does an LED screen cost in Serbia?

Led Factory publishes the clearest anchor: prices from €690 per square metre for factory-direct screens. Final cost follows pixel pitch, brightness class and cabinet format, plus structure, controller, freight, 20% VAT and any customs duty under the Serbia-China trade agreement, so compare quotes on identical scope before signing.

Can I rent an LED screen for an event in Serbia?

Yes. Studio Berar carries the largest event fleet with concert and festival references from Belgrade Arena to regional festivals, StagePro rents walls with installation for concerts, conferences and promotions, and Congress Rental supplies P1.9 fine-pitch walls for congress halls in Belgrade.

Can I import a factory-direct LED screen to Serbia?

Yes. LEGIDATECH, Excel LED and UnifyLED export certified LED displays to Serbian addresses with freight, controller, spare modules and remote engineering support. Serbia’s free-trade agreement with China, in force since July 2024, reduces customs duty on most electronics categories, and 20% VAT applies on import.

What pixel pitch should I choose for an LED screen in Serbia?

Match the pitch to viewing distance. P1.9 to P2.5 suits indoor walls watched from a few metres, P4 covers roadside billboards read from tens of metres, and P8 to P10 works for large facades and stadium overlays. Serbian catalogues reflect the same rule: Veliki Ekrani lists indoor modules at 1.86–2.5 mm and outdoor cabinets at 4–10 mm.

Do Serbian suppliers install and service LED screens?

Yes. Local manufacturers and integrators handle structural design, installation and maintenance contracts — Polet LED contracts 24/7 support with SLA terms, Led Factory advertises a 24/7 technical hotline, and Wizard, ELSAT, DG Group and Elitas all list service alongside installation. Factory-direct buyers coordinate installation locally and use exporter support for commissioning.

References & Sourced From: Serbia LED Display Market 2026

• IAB Europe — AdEx Benchmark 2025 Report: Serbia digital ad spend €163 million (2025), published July 2026.
• Grand View Research — Digital Out-of-Home Advertising Market Report, 2025–2030: $20.7 billion (2024) to $39.1 billion (2030), CAGR 10.7%.
• Company websites and documented claims, September 2026: poletled.com, ledfactory.rs, wizard.rs, ledekrani.rs, ledstudio.rs, velikiekrani.rs, ledreklamedisplay.rs, elitas-belgrade.com, prolight.co.rs, studioberar.com, studioberar-prodaja.com, stagepro.rs, congressrental.rs, excel-led.com, unifyled.com.
• AV Alliance — Congress Rental Serbia member profile.