P5 Outdoor LED Billboard in Rwanda: Simba City Centre Case Study
This is a real installation, documented on site. In November 2025, an outdoor advertising operator in Kigali, Rwanda installed a P5 outdoor LED billboard measuring 5.76 × 2.88 m above the Simba City Centre building — an outdoor LED billboard built to run advertising content in the heart of the city. This article shares the project facts, the screen itself, what the site photos show, and why a P5 pixel pitch fits a city-centre LED billboard.
Short answer: A P5 outdoor LED billboard measuring 5.76 × 2.88 m runs above the Simba City Centre building in Kigali, Rwanda. The fixed outdoor installation resolves at 1,152 × 576 pixels, plays scheduled advertising content, and was supplied by LEGIDATECH. The site photos document the screen from installation through daily operation — including the NovaStar control system boot screen and the operator’s advertise-here placeholder frame.
Project Facts: P5 LED Billboard at Simba City Centre
Every fact below comes from the project record and on-site photos — nothing here has been guessed.
| Client | An outdoor advertising operator in Kigali (name not published) |
| Country | Rwanda |
| Location | Simba City Centre, Kigali, Rwanda |
| Application | Outdoor advertising / rooftop LED billboard |
| Product | Outdoor Fixed LED Billboard |
| Pixel Pitch | P5 (5 mm) |
| Screen Size | 5.76 × 2.88 m (5,760 × 2,880 mm) |
| Cabinet | 18 × 960 × 960 mm outdoor cabinets (6 × 3) |
| Resolution | 1,152 × 576 pixels |
| Screen Type | Outdoor fixed installation |
| Control System | NovaStar (shown in on-site photos) |
| Supplier | LEGIDATECH — ledscreenfactory.com |
- P5 outdoor fixed LED display totalling 5.76 × 2.88 m — about 16.6 m² of advertising surface.
- Mounted above the Simba City Centre entrance canopy, facing a street with vehicle and pedestrian traffic in Kigali.
- Resolves at 1,152 × 576 pixels at a P5 pixel pitch — sharp enough for video ads at city-centre viewing distances.
- Documented in on-site photos from November 2025 through daily operation, including the NovaStar control system boot screen.
The Location: Simba City Centre in Kigali
The billboard sits above the entrance of the Simba City Centre building — the city-centre branch of Simba, one of Rwanda’s best-known supermarket chains. The photos show the screen mounted on a support structure over the entrance canopy, with the SIMBA CITY CENTRE sign directly beneath it, a clock post at the gate, and the streets, parking and shops of Kigali’s central business district around it. The project record does not publish the advertising operator’s name, so this article sticks to what the site materials show.
In this position the screen works as advertising inventory: the on-site photos show it playing brand advertisements and, in one frame, an “Advertise here — contact us” placeholder inviting advertisers to book the screen’s airtime. That is the everyday job of a digital out-of-home billboard — playing scheduled ad content to everyone passing the building.
The Screen: A 5.76 × 2.88 m P5 Outdoor Fixed LED Display
The display is a P5 outdoor LED billboard: a 5 mm pixel pitch across a 5.76 × 2.88 m frame (5,760 × 2,880 mm), resolving at 1,152 × 576 pixels — about 16.6 m² of active display area. A fixed outdoor build like this is the standard recipe for a permanent advertising screen: sealed outdoor cabinets, brightness tuned for daylight, and a structure meant to stay mounted through the seasons. For module-level specifications, see LEGIDATECH’s P5 LED display page.
- P5 resolution — 1,152 × 576 pixels keeps video ads and brand graphics clean at city-centre viewing distances.
- Outdoor-rated build — sealed outdoor cabinets designed for rain, dust and tropical daylight, so the screen runs outdoors year-round.
- Daylight brightness — a high-brightness outdoor design that keeps advertisements readable under direct sun.
- NovaStar control — the on-site photos show the NovaStar control system boot screen, the platform the billboard runs its ad playback on.
- Standard cabinet platform — built from eighteen 960 × 960 mm outdoor cabinets in a 6 × 3 array, so service and future changes stay simple.
Installation: What the Site Photos Show
The earliest project photo is dated November 2025 and shows the screen already mounted and running content above the Simba City Centre entrance — an installation recorded as it happened rather than staged for a showroom. A second photo captures the NovaStar boot screen at power-on, the moment the control system comes up before the ad playlist takes over.
The Screen in Action
Later photos from December 2025 show the billboard in daily service. One frame catches a malt beverage advertisement playing full-width across the screen; another shows the operator’s placeholder — “Advertise here — contact us” — the frame a digital out-of-home operator runs while selling the screen’s remaining airtime. Together they show both sides of an advertising LED billboard: the content on the screen and the inventory behind it.
Why P5 Works for a City-Centre LED Billboard
Pixel pitch decides how close a viewer can stand before the image breaks into visible dots. A P5 LED screen holds a clean picture from roughly 5 m away and stays sharp across a street, a parking lot or a road junction — exactly the viewing pattern at a city-centre building, where people see the screen from sidewalks, vehicles and the gate below.
For positions with longer sight lines — a highway shoulder, for example — operators usually step up to P8 or P10 and save on cost; for closer pedestrian zones, P5 keeps the picture crisp without paying for a finer pitch than the street requires. LEGIDATECH’s P5 vs P6 vs P8 vs P10 comparison guide walks through the trade-offs, and the outdoor LED display price guide shows how pitch moves the budget per square meter.
Outdoor LED Advertising Screens in Rwanda
Kigali is a compact, fast-growing capital where advertising surfaces sit close to their audience — shopping centres, roundabouts and main streets packed into a small urban core. A city-centre billboard like this one works that proximity: the screen plays to pedestrians, motorists and moto taxis within a few dozen meters of the building. And because an LED billboard sells the same surface many times a day, revenue is usually the deciding factor for operators — LEGIDATECH’s guide on how much digital billboards make covers the operator’s side of the calculation.
LEGIDATECH’s project records include other outdoor installations in Africa and beyond: the P10 outdoor LED billboard case study in Ghana and the outdoor P5 LED screen billboard supplied to Japan — both documented from site photos like this one. If you are planning an outdoor LED screen in Rwanda — a rooftop billboard in Kigali, a roadside screen on a highway, or a building facade — these projects are real reference points to start from.
FAQ: Outdoor LED Billboards — Common Questions
What LED billboard was installed in Rwanda?
An outdoor fixed P5 LED billboard measuring 5.76 × 2.88 m, mounted above the Simba City Centre building in Kigali, Rwanda and supplied by LEGIDATECH.
What pixel pitch is right for an outdoor advertising LED billboard?
Match the pitch to viewing distance: P5 suits city-centre positions seen from 5 m to across-the-street distances, while P8 or P10 suits long sight lines along highways. The Rwanda screen uses P5 for its close city-centre setting.
Why choose an LED billboard instead of a static billboard?
An LED billboard plays scheduled video advertising, switches campaigns remotely and sells the same surface to multiple advertisers, while a static billboard carries one printed message until it is manually replaced.
Can LEGIDATECH ship an LED billboard to Rwanda?
Yes. This Kigali project is a working example of a P5 outdoor LED billboard supplied to Rwanda. Contact LEGIDATECH for factory-direct pricing and shipping to Rwanda or other countries.
How much does an outdoor LED billboard cost?
The price depends on screen size, pixel pitch and configuration. Ask LEGIDATECH for a quote with your site dimensions and viewing distance, and they will recommend a suitable screen and pricing.
How is content updated on the billboard?
The screen runs on a NovaStar control system, as shown in the on-site photos. Advertising content is scheduled as a playlist and published to the screen over a network connection, so campaigns change without visiting the site.
If you are planning an outdoor LED billboard in Rwanda — a city-centre screen in Kigali, a rooftop display, or a roadside billboard anywhere in East Africa — LED screen manufacturer LEGIDATECH would be glad to help: share your site dimensions and viewing distance, and we will recommend the right screen size and pixel pitch for your location.
