During the 2025 Spring Festival, Nezha 2 exploded the film industry with a “Chinese screen”. It won 10 billion yuan in box office and topped the global animation film box office list.
Nezha 2 not only demonstrated the rise of Chinese animation films, but also inadvertently became an important booster for the development of LED cinemas.
Nezha 2 was screened in major theaters, LED movie screens gradually entered the public’s field of vision, triggering all-round attention and thinking from both inside and outside the industry.
What advantages did LED movie screens rely on to emerge in the film market? What will its market prospects be?
Nezha 2 box office miracle: LED theaters become “box office amplifiers”
Stepping on “Hot Wheels” and waving “Hun Tian Ling”, Nezha 2 broke through the sky and swept the Spring Festival. On February 18, Nezha 2’s global box office officially surpassed “Inside Out 2” and topped the global animation film box office list.
This achievement marks the rise of Chinese animated films and breaks the long-standing Hollywood monopoly on the global animation market.
More and more people are going to the cinema to watch movies, not only to catch up with the New Year holiday, but also because movies are getting better and better, and the viewing experience is getting better and better.
The continuous improvement of film technology and the constantly updated viewing environment make watching movies a kind of enjoyment.
The audience is naturally willing to spend money to buy tickets and go to the cinema
With the gradual layout of LED cinemas in domestic cinemas, a considerable number of screenings of “Nezha 2” are also chosen to be screened in LED screen cinemas.
Judging from the scheduling of major cinemas and audience feedback, in the core business district cinemas in first-tier cities and some second-tier cities, the proportion of LED cinemas is about 20%-30%, far exceeding any previous domestic animated film.
In some high-end cinemas in cities such as Beijing, Shanghai, and Shenzhen, the number of screenings of “Nezha 2” in LED cinemas is significantly more than that in other ordinary cinemas.
This also reflects the importance that cinemas attach to LED cinemas when screening this popular film.
LED screen cinemas, with their high brightness, high contrast, high color saturation, and immersive sound experience, bring unprecedented viewing enjoyment to the audience.
This also makes the box office performance of “Nezha 2” in LED cinemas particularly outstanding, becoming an important driving force for the popularization of LED cinemas.
Some netizens watched multiple screenings of Nezha 2 and compared different types of theaters. After watching the version shown in the LED theater, they said: “I finally saw how they fought! The 2D battle performance felt a little more tense, and it was indeed better than the 3D I watched!”
Other netizens said: “The LED theater screening performance was very good, the picture quality was super clear, the colors were bright, and it felt bright!
The 120-frame fighting scene was also very smooth, with zero blur, and no more dizziness.
The multi-dimensional advantages of LED screen cinemas
The core advantage of LED cinemas lies in their advanced display technology.
Compared with traditional projection technology, LED display screens have higher brightness, contrast and color reproduction, and can present more delicate and realistic picture effects.
In addition, LED cinemas are also equipped with advanced sound systems, such as Dolby Atmos, to bring audiences a full range of immersive viewing experience.
The technical advantages enable LED cinemas to fully demonstrate the shocking power of pictures and sound effects when showing high-quality animated films such as “Nezha 2”, thereby attracting more audiences to watch movies.
Take CINITYLED cinemas as an example. It supports 120 frames high frame rate + 4K resolution, high-speed fighting without smear, and better brightness and color performance than ordinary cinemas, which is suitable for capturing details such as the afterimage of the fire spear.
At the same time, “Nezha 2” is produced in full 3D, and special effects shots account for more than 80%.
With the technical parameters of 4K resolution, 120Hz refresh rate, and 3000 nits peak brightness, LED cinemas perfectly present high-dynamic battle scenes.
Compared with traditional cinemas, the HDR effect of LED screens increases the details of dark parts of the picture by 200%.
The color layering of scenes such as the “Undersea Dragon Palace” in “Nezha 2” is better displayed on the big screen, making the audience feel as if they are in Nezha’s fantasy world.
From the ticket price point of view, although the ticket price of LED cinema is generally about 10-20 yuan higher than that of ordinary laser cinema, it is 20-30 yuan lower than that of IMAX laser cinema.
While providing high-quality viewing experience, LED cinema also maintains a relatively high cost performance.
The ticket price is between IMAX laser cinema and ordinary laser cinema, providing audiences with a good balance between high-quality viewing experience and reasonable price.
For audiences who pursue high-quality viewing experience, this price difference is acceptable.
Especially for popular films like “Nezha 2”, audiences are more willing to pay relatively high ticket prices for better audio-visual enjoyment.
Moreover, with the continuous maturity of LED cinema technology and the gradual reduction of costs, the ticket price gap between it and ordinary cinemas is expected to be further narrowed.
With the explosion of popularity, who will share the 100 billion market?
As the country pays more and more attention to the cultural industry, a series of policies to support the development of the film industry have been introduced, which provides a good policy environment for the development of LED cinemas.
For example, certain subsidies and preferential policies are given to theaters that adopt new technologies and equipment to encourage theaters to upgrade and transform their technology, which will undoubtedly promote the popularity of LED cinemas.
Globally, the application of LED movie projection systems is still in its infancy.
Although 37 models of LED movie projection systems from 15 brands have passed DCI certification worldwide, the number of theaters that have been deployed has not yet exceeded the 100 mark.
In the Chinese market, although the number of LED theaters has exceeded 50, the popularity is still low compared to the huge number of theaters in the country.
However, with the continuous advancement of technology and the reduction of costs, it is expected that the popularity of LED theaters will gradually increase
Although the construction cost of LED theaters is relatively high at present, with the continuous advancement of technology and the expansion of market scale, the cost is gradually decreasing.
Moreover, due to its low energy consumption and long life, in the long run, the operating cost of LED theaters is not higher than that of traditional theaters.
In addition, LED cinemas can attract more audiences and increase the box office revenue of theaters with their high-quality viewing experience, thus compensating for the high construction cost to a certain extent.
With the promotion of high-quality animated films such as “Nezha 2” and the growing demand of audiences for high-quality viewing experience, the market prospects of LED cinemas are very broad.
For LED display companies, the key to seizing this opportunity lies in continuous innovation and cost reduction.
On the one hand, LED display companies should strengthen cooperation with upstream and downstream companies in the industrial chain such as theaters and filmmakers to form a mutually beneficial and win-win cooperation model.
On the other hand, companies need to increase R&D investment to promote the continuous upgrading and iteration of LED movie screens to meet the audience’s demand for higher-quality viewing experience.
The box office success of “Nezha 2” is not only a brilliant victory for the Chinese film industry, but also an important milestone in the development of LED cinemas.
It allows us to see the role of LED cinemas in film screening.
With the continuous advancement of technology, the continuous growth of market demand and the strong support of policies, LEGIDATECH believe that in the near future, LED cinemas will become the first choice for watching movies, bringing more exciting audio-visual feasts to the audience.
